The New New Thing

It's little. You have to wait in line for 30 minutes in a small chic shop that's West facing (and we were waiting at 4 p.m. with the hot sun glaring down - God help them all in August) and you will pay $3.25 a piece. What are they you ask? Cupcakes.

That's right. Flour, sugar, eggs and butter and an oven and some buzz. They are all over the news now - Sprinkles Cupcake shop has done so well in the 90210 ZIP Code that they have come to try their luck just across from Fashion Square Mall.

I will tell you they are cute as a... cupcake. And moist. And tasty. And probably worth the experience once. But only once. Our girlfriend Betty (Crocker) can make up a pretty mean one too, for a lot less money and hassle.

But they are cute...see?